Comparative Analysis

THE HEIGHTS

Country Club & Wellness
Prepared by Viren | +971 58 587 7330

📊 Emaar's Independent Villa Launch History

Tracking independent villa project launches from 2014 to present

2014 - 4 Projects

Aseel Villas, Hills Grove, Hills View, Yasmin

2015 - 1 Project

Azalea

2016 - 4 Projects

Sidra, Fairway Vistas, Sidra 2, Parkway Vistas

2017 - 2 Projects

Sidra 3, Golf Links ES

2018 - 1 Project

Golf Place

2019 - 1 Project

Golf Place 2

2020 - No Launches

-

2021 - 4 Projects

Caya, Elie Saab, Palm Hills, Majestic Vistas

2022 - 3 Projects

Fairway Villas ES, Farm Gardens, Hill Crest

2023 - 2 Projects

Fairway Villas 2 ES, Palmeira

2024 - 5 Projects

Fairway Villas 3 ES, Golf Lane, Mirage, Farm Gardens 2, Farm Grove 1&2

2025 - 7 Projects

Chevalia Estate, Montura 1 & 2, Tierra, Ostra, Mareva, Avelia, Ovelle

2026 - The Heights Launch Expected

Position yourself ahead of the next major villa community release

The Heights: A Rare First Villa Launch in a Brand-New Community

Expected Sizes & Prices

Type Price (AED) Plot (sft) BUA (sft) Avg. PSF
3BR ~5,500,000 4,322 3,340 1650
4BR ~7,100,000 4,650 4,312
5BR ~9,500,000 6,538 5,760

First 3 Clusters

Initial launch clusters with detailed unit distribution

Cluster 3BR 4BR 5BR Total
Cluster 1 200 172 11 383
Cluster 2 185 232 66 483
Cluster 3 173 175 49 397

Track Record of Emaar's First Launches in New Communities

Community Cluster Launch Year Launch Price (AED) Current Price (AED) Current PSF (AED/sq ft) Capital Appreciation ARR (Annualised Rate Of Return)
Emirates Living The Meadows 2002 2,000,000 11,000,000 3,916 450.0% 19.6%
Arabian Ranches 1 Savannah 2004 1,200,000 9,800,000 3,056 716.7% 34.1%
Arabian Ranches 2 Casa 2012 2,200,000 5,800,000 2,071 163.6% 12.6%
Dubai Hills Estate Sidra Villas 2016 3,300,000 10,000,000 3,460 203.0% 22.6%
Emaar South Golf Links 2017 2,300,000 5,000,000 2,053 117.4% 14.7%
Arabian Ranches 3 Caya 2021 3,400,000 6,900,000 1,777 102.9% 25.7%
The Valley Farm Gardens 2022 5,100,000 8,000,000 1,495 56.9% 19.0%
The Oasis Palmiera 2023 8,100,000 11,000,000 1,850 35.8% 17.9%
Grand Polo Club & Resort Montura 2025 5,500,000 - 1,650
Avg. 230.8% 20.8%
Emaar First Villa Releases have grown at 18.7%
(Removing Outlying Returns of the first two communities)

ARR (Annualised Rate Of Return) 18.7% x 4 Years = 74.8% Capital Appreciation

Capital Appreciation & ROE (Return On Equity) Scenarios

Conservative Case
Launch Price 5,500,000 AED
Handover Price 8,250,000 AED
Capital Appreciation 50%
Profit 2,750,000 AED
Paid until Handover 4,400,000 AED
ROE (Return On Equity) 62.50%
Base Case
Launch Price 5,500,000 AED
Handover Price 9,625,000 AED
Capital Appreciation 75%
Profit 4,125,000 AED
Paid until Handover 4,400,000 AED
ROE (Return On Equity) 93.75%
Optimistic Case
Launch Price 5,500,000 AED
Handover Price 11,000,000 AED
Capital Appreciation 100%
Profit 5,500,000 AED
Paid until Handover 4,400,000 AED
ROE (Return On Equity) 125.00%

Emaar's Price Staircase: Phase-by-Phase Investor Upside

~20 Clusters Across ~12 Launches Estimated for The Heights

Estimates based on current site area, cluster sizing, and historical Emaar launch patterns. Final phasing subject to developer discretion. Historical data shows Emaar consistently increases prices with each new cluster launch. This analysis projects potential price appreciation across different scenarios.

At 5% Price Raise
Launch PSF
11650
21733
31819
41910
52006
62106
72211
82322
92438
102560
112688
122822
Capital Appreciation = 71%
At 6% Price Raise
Launch PSF
11650
21749
31854
41965
52083
62208
72341
82481
92630
102788
112955
123132
Capital Appreciation = 89.8%
At 7% Price Raise
Launch PSF
11650
21766
31889
42021
52163
62314
72476
82650
92835
103033
113246
123473
Capital Appreciation = 110.5%

Top Step: Emaar's Price at the Final Cluster Launch (Expected)

5% Annual Increase
Launch PSF
11650
122822
Capital Appreciation = 71%
6% Annual Increase
Launch PSF
11650
123132
Capital Appreciation = 89.8%
7% Annual Increase
Launch PSF
11650
123473
Capital Appreciation = 110.5%

Considering a 10% Discount to Emaar Primary Pricing

Conservative estimates accounting for potential market adjustments

5% Increase (10% Discount to Emaar Primary Pricing)
PSF at Launch 12 2540

Considering a 10% Discount to Emaar Primary Price

Conservative estimates accounting for potential market adjustments

5% Increase (10% Discount to Emaar Primary Price)
PSF at Launch 12 2540
Capital Appreciation = 53.9%
6% Increase (10% Discount to Emaar Primary Price)
PSF at Launch 12 2819
Capital Appreciation = 70.8%
7% Increase (10% Discount to Emaar Primary Price)
PSF at Launch 12 3126
Capital Appreciation = 89.5%

Capital Appreciation & ROE (Return On Equity) with Price Increases

Conservative Case: At 5% Price Increase
Launch Price 5,500,000 AED
Handover Price 8,464,500 AED
Capital Appreciation 54%
Profit 2,964,500 AED
Paid until Handover 4,400,000 AED
ROE (Return On Equity) 67.38%
Base Case: At 6% Price Increase
Launch Price 5,500,000 AED
Handover Price 9,394,000 AED
Capital Appreciation 71%
Profit 3,894,000 AED
Paid until Handover 4,400,000 AED
ROE (Return On Equity) 88.50%
Optimistic Case: At 7% Price Increase
Launch Price 5,500,000 AED
Handover Price 10,422,500 AED
Capital Appreciation 90%
Profit 4,922,500 AED
Paid until Handover 4,400,000 AED
ROE (Return On Equity) 111.87%

Key Investment Insights

Why The Heights Represents Exceptional Value

✓ Exceptional Price Gap: Ready villas of this size from Emaar are currently trading at 2X the launch price (3,500 AED PSF onwards), representing massive value for first launch buyers at 1,650 PSF

✓ Unmatched Connectivity: The Heights is the only villa community in Dubai connected by 4 major highways/roads, providing seamless access to different parts of the city - a game changer for accessibility and convenience

✓ Transformational Investment: Emaar is investing AED 169 billion (USD 46 billion) in Heights, Oasis, and Grand Polo, while Al Maktoum Airport Entity is investing another USD 50 billion. This total USD 100 billion investment will transform the entire region beyond recognition

✓ Proven Track Record: Emaar's first villa releases have historically delivered an average ARR (Annualised Rate Of Return) of 20.8% with capital appreciation of 230.8%

✓ Conservative 4-Year Projection: Based on 18.7% ARR (Annualised Rate Of Return), investors can expect approximately 74.8% capital appreciation by handover

✓ Multiple Growth Drivers: Both market appreciation and Emaar's systematic price increases across 12 planned cluster launches

✓ Realistic ROE (Return On Equity) Scenarios: Even in conservative scenarios, ROE (Return On Equity) exceeds 62%, with base case projections showing 88-94% returns on equity

✓ Launch Advantage: First cluster pricing at 1650 PSF provides maximum upside potential as later launches will command premium pricing

✓ Flexible Payment Structure: 80% payment on handover reduces capital commitment during construction phase

Based on historical performance and market dynamics, The Heights first launch represents a prime investment opportunity with strong fundamentals and multiple appreciation catalysts.

Secure Your Investment in The Heights

First cluster launches offer the best value proposition. With only 3 clusters in the initial release and 12 planned launches, early investors benefit from the lowest PSF pricing and maximum appreciation potential.

Limited units available | First cluster pricing | Contact for exclusive pre-launch offers